Lancaster University Students Union finds way to communicate with students in a cost-effective manner.
Lancaster University Students’ Union (LUSU) is a not-for-profit educational charity which is part of Lancaster University. They provide representation, services and activities for Lancaster University students on and off campus. They also look after all the sports clubs and societies for students and activities that go along with them.
Lancaster University Students’ Union were interested in fast and effective communication with their student members for marketing, notifications and reminders. They wanted to use SMS messaging for this, since everyone usually has their phone on them and does actively check their messages. For an educational charity that meant they had to also look at their costs and spending. Instead of the traditional SMS messaging services that are provided through an SMS gateway, they wanted something that they had more control of, and effectively cheaper than the normal online service.
SMSJuice made a solution for them to make sure that all their requirements were met. The solution was
an on-site service where they controlled the mobile network operator they used for sending messages. The do this
through the software which is built to connect to a mobile broadband dongle, in which they put a SIM card with
credit and allowances. So instead of sending messages through the available SMS gateways they now send and receive
messages through the mobile broadband stick. The software that SMSJuice built for them enables them to send and
receive messages like on a phone, add subscriptions & contacts through the broadband dongle and create auto-responders.
It’s just like the online service but with a different method of sending messages.
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